I have a love/hate relationship with this toothpaste. I love it because I don't have to worry about my 4-year-old ingesting chemicals because we all know they swallow it before spitting. I hate it because he refuses to use ANY other toothpaste. I've bought other toothpaste and he uses it once. That's it. He won't open his mouth if he doesn't smell Orange Cream. Yeah, he's that spoiled. If we leave the toothpaste upstairs but need to brush his teeth really fast before he falls asleep (because he decided not to take a nap that day and swears that he is absolutely NOT going to fall asleep), one of us has to run upstairs to get it. That's why I'm buying a new jar tonight. We still have half of the jar left, but we need another one. We're just tired of sprinting up the stairs to get the toothpaste twice a week.